Overall, digital marketing can be defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: which is online.

Digital marketing helps reach a larger audience than could be reached through traditional methods and it targets prospects who are most likely to buy a product or service.

Additionally, it's often more cost-effective than traditional advertising and enables measuring success on a daily basis.

Here are a few major benefits of digital marketing:

As a Digital Marketer, you are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at your disposal.

These channels include social media, your own website, search engine rankings, email, display advertising, and your blog.

Integrating Digital Marketing As A Strategy

Any opportunity to connect to an audience is an opportunity to convert a lead or acquire a customer.

Digital Marketing creates so many more of those opportunities by allowing prospective buyers to be reached through a wide variety of channels. Whether it’s social media platforms, websites, text messages, or any online medium, it’s an invaluable way to promote a business, service, or product.

Digital Marketing can work for any business in any industry.

However, regardless of what the company sells, digital marketing still involves building buyer aharacreristics to identify the audience's needs, and create valuable online content.